Marriott International, Inc. was the first travel company in the world. Today, Marriott International, Inc. owns about 3.600 properties in the United States and in 71 other countries and territories.

To provide assistance during interviews, LE MERIDIEN, specialist in the field of tourism and luxury hotels, relies on the support of translators and interpreters when closing international contracts.

EWC at Accord, Club Med ...

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There are professional teams of certified interpreters specialized in focus group (marketing) interpreting that are always available to help you learn from your customers and from community, overcoming the language barriers, in order to develop the correct products, know better your client segments and be more successful.
Professional interpreters contribute to build bridges, know that marketing is very important for any business and that is why together to we have built a great team of focus group certified interpreters that one the one hand have excellent command of different fields, which mean that, besides from having wide idiomatic command and cultural knowledge, also have as specific marketing interpreters an expertise in various business field's specialized terminologies.
Description & Definition of a focus group using interpreters:
In focus group sessions people sit usually around a table, see, try, taste, smell, experience products, or their image impact, talk naturally about different subjects and express their feelings, likes and dislikes, which means the interpreter must be an experienced professional with the right skills to be able to not only render the meaning of the phrases, but also interpret and mimic the gestures, doubts, silences, laughs, intonation, tone, emotions and speech patterns, in order to obtain the most of the focus group session and produce good results for the client. It is somewhere between a team / group psychodrama, psychoanalysis, and anthropological / sociological observation.
Interpreters especially when they have worked on their resistance, are like a councilor aware of the level of complexity of marketing interpreting and of the relevance that it has for any / your business objectives, and that is why we you have to use the most qualified and skilled professionals in your team, to satisfy all your projects needs and become a helpful communication and business tool for your own client. If you care we must also care.

The wide international experience that focus group interpreters have is vital to produce not only accurate marketing interpretations, as in this type of interpreting the interpreter has to listen to conversations between several people, whose gestures and expressions are really important, and then render the message in a detailed and exact way but also, give expression, tone and color to her / his voice to illustrate other dimensions of the message as if interpreting a role as an actor. What else is interpretation as a cultural interpretation act?
Focus group (marketing) interpreting is a type of interpretation used to facilitate the comprehension of the discussions whenever needed between the participants of a focus group, to the observers and representatives of a brand that are organizing the focus group session and speak a different language, have a diferent cultural back ground.
Often, in marketing interpreting there's a group of people (sometimes only one if a person to person interview especially in medical, in small groups between 4 and rarely 12 persons or more) that participate in a focus group session inside a room, while an interpreter, and observers looks at them through a one-way mirror, listening their conversations in the source language through a headset inside a sound proof booth and simultaneously interpreting the messages in the target language for the focus group organizers, which are in the interpreter's side of the room and quite often for other simultaneous participants / observers on another site somewhere around the globe. All these Marketing consultants will in some cases contribute via chat their interventions to the interview coordinator. The whole session is filmed, recorded, and both languages are on a DVD for further analysis and research allowing to target reactions, target a better market penetration, image adaptation, profitability and get a best return of investment ROI.
Find a solution in which language and technical barriers don't exist anymore! To schedule a professional focus group interpreter, please drop me a line or simply contact me at your convenience.